Higher ed leaders gathered to discuss best practices in attracting and serving adult learners.

CAMBRIDGE, Mass, October 6, 2022 /PRNewswire/ – EducationFlexible And Google recently gathered a number of higher ed leaders and industry experts to discuss these challenges, which could continue for years. Despite the challenges many schools face, the day’s discussion focused on attracting students from some college, non-credentialed, and non-traditional programs that offer more flexibility and better fit their lives and goals.

How to attract and serve these students in an increasingly complex and competitive marketplace by increasing access to online learning and participating in a more competitive marketplace is a challenge facing higher education leaders as more colleges and universities turn their attention. Online programs.

In order for schools to better support and engage these students, education professionalsFlexible And Google shared the latest best practices for engaging prospective students. The discussion focuses on the role of the modern high-ed marketer, and the strategies they can use as marketing becomes more complex and strategic with artificial intelligence helping to automate many of the data-intensive tasks previously handled by humans.

During the half-day huddle, participants exchanged ideas about the best marketing channels and ways to best engage with students and reach more prospective students using these channels.

“This event is a great opportunity for us to share what’s happening in the higher education landscape and discuss where we can focus our energies to make higher education better serve adult students,” he said. Bruce DouglasChief Executive Officer of EducationFlexible. “As more students turn to online education to gain the skills they need to succeed in today’s economy, it’s important that we work closely with our marketing and higher education partners to understand their needs and help them adapt to the rapidly evolving landscape.”

EducationFlexible Hosted the InsightsEDU Huddle to provide an opportunity to collaborate with market and higher education leaders in an intimate setting designed to inform, inspire and motivate. This event is hosted by a broader series of events dedicated to higher ed marketing and enrollment management. The next event in the series is the annual InsightsEDU conference, which is being held in Denver on March 7-9, 2023.

About educationFlexible

EducationFlexible It is an industry leader in helping colleges and universities achieve their enrollment goals through the company’s unique ability to find high-quality adult student prospects. As a trusted partner of more than 900 higher education institutions, educationFlexible It has earned a reputation across universities for providing the resources and expertise needed to meet a wide range of industry challenges, providing inquiry generation and marketing agency of record (e.g. paid digital, organic search, awareness), enrollment management, retention and technology solutions. The country. For more information, visit educationdynamics.com.

Please direct questions to:

Eric McGee
Marketing and Communications Director
Phone: 561-912-1858
Email: [email protected]

Source EducationDynamics


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